New vlogging competition to be judged by YouTube sensation, Will Roobottom of Cowley Hill Farm, opens to young farmers ahead of Borderway Agri Expo.
Combining its passion of encouraging the next generation, and showcasing the strength of the agricultural industry to the public, Harrison & Hetherington, has launched a new vlogging competition in the run up to Borderway Agri Expo on Friday 29th October. The competition is open to children up to the age of 16 years and will be judged by YouTuber Will Roobottom of Cowley Hill Farm.
The aim of this competition is to encourage young people to film ‘A Day in the Life’ on their own farms and put together a short vlog, a maximum of five minutes, showcasing their own enterprises. The winner will have the opportunity to film a vlog with Will himself at Agri Expo.
Commenting on the launch of this new competition, Harrison & Hetherington’s Head of Communications & Marketing, Laura Millar, said: “We’re always looking for ways to involve the next generation. As a company, Harrison & Hetherington continue to support and encourage the people that will be the future of the industry.
“Social media is a big part of everyday life now and it’s a fantastic platform for us all to promote our farms and our industry to showcase the tremendous work that we do. It’s also a great way to educate the public on how their food is produced.”
Judging the entries is YouTube sensation, Will Roobottom, of Cowley Hill Farm, whose channel can be found under the name ‘Cowley Hill Farm’. Will is a pedigree Lleyn breeder who first became interested in sheep when studying Agriculture at college. With no livestock at home, he introduced five pedigree Lleyns which he has now grown to 250. Utilising social media to promote the Cowley Hill flock, Will saw the benefits of showing the realities of farming on a wider scale, and how this could also inform and educate the public. Will was awarded Silver Digital Innovator of the Year at the 2021 British Farming Awards.
Commenting, Will said: “I decided to give YouTube a go when Covid struck. There weren’t many people doing much on sheep farming, so I thought I’d give it a go. Two and a half years in, I’ve really started to see the benefits, from both an educational angle and a business angle too.
“I think it’s really important, as an industry, that we are opening our doors, so to speak, and showing the public what farming really looks like. When there is so much misinformation out there, it’s up to us to show the reality and showcase all the good things farmers are doing in terms of the environment and animal welfare for example.”
The competition is open to anyone sixteen years and under who is involved in the farming industry in any way. Parental consent is required, and entry forms and instructions can be downloaded from our Facebook page.
For further information on the competition, follow us on social media:
Facebook: @BorderwayAgriExpo Instagram: @borderwayagriexpo